On May 28th, 2019 Paddy Power Betfair officially rebranded itself to Flutter Entertainment. The name change – as of 9AM – took affect immediately.

Flutter Entertainment is now the parent company of both the Betfair and Paddy Power brands. Paddy Power Betfair ceases to exist.

An investment notice was published in the morning to the London Stock Exchange, reading: “Further to shareholder approval at the Annual General Meeting of the Company held on 15 May 2019, the Company is pleased to announce that its change of name from Paddy Power Betfair plc to Flutter Entertainment plc is effective 27 May 2019.”

“As a result, the Company confirms that as of 28 May 2019 its shares will trade under the new name Flutter Entertainment plc and the ticker symbol has changed to FLTR on both the London Stock Exchange and Euronext Dublin.”

“The Company’s corporate website is available at www.flutter.com effective from 9am today.”

While Flutter Entertainment haven’t made it clear why they rebranded, experts believe it’s an attempt to sound more attractive to punters – Paddy Power Betfair, after all, was confusing to many.

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